Friends ’til the Record Runs Out

In mid-1968 I left my job as program director of KSTT radio in Davenport, Iowa to take a similar job at a station in Washington, D.C. It didn’t take long for me to know that I did not want to live there. I returned to Davenport and took a job selling mutual funds. That didn’t work out, mainly because of my selling technique. “You don’t want to buy any mutual funds do you?” just wasn’t a good approach. So, after a few months, I realized that radio is where I really belonged. KSTT had replaced me with a young program director named Bobby Rich. He hired me to come back as mid-day deejay and production guy. Bobby always made good decisions. When telling of this, I always say, “They brought me back to work with Bobby.” Implying he needed help, which he didn’t. If I tell the story in Bobby’s presence, he quickly jumps in and loudly corrects me, “You worked FOR me.” That I did. The months I worked for Bobby were the most fun times I had in radio. He had taken on the responsibility that goes with being in management, and I was just having fun playing the music and creating

In late-1969 I left my job as Bobby’s underling to take a job as program director of WISM-FM in Madison, Wisconsin. I remained with that company for 32 years, and retired as Vice-President/General Manager of five stations. In 2013 I was inducted into the Wisconsin Broadcasters Association “Hall of Fame.” During that span of three decades, Bobby followed a different course, working in several major markets including New York, Philadelphia. Los Angeles, and San Diego. Eventually, he settled in Tucson, Arizona and has worked for the same station for over 25 years. In 2013, in the same month that I entered the Wisconsin Broadcasters Hall of Fame, Bobby was inducted into the Arizona Broadcasters Hall of Fame.

The foundation of both these quite different career paths is the underlying story of friendship that has endured for over 40 years. While living in Madison I traveled to or through Tucson a number of times, always visiting Bobby. On two occasions, stayed at Bobby’s home while he went on vacation. I got to be good friends with his two dogs, Buster and Kenny. Those two would fight over who got to sit on my lap, something Bobby rarely did. The visits to Tucson played a part in my decision to move there, which I did in 2013. Bobby is still on 94.9 Mix-fm, and sounds as good as ever. He also runs an internet radio station,, which is a tribute to one of the stations he worked for, the iconic B100 in San Diego. Just listen to (too cool to be a dot-com) and you’ll love what you hear. Along with the internet station, hosted by Bobby’s alter-ego, Dr. Boogie, the website at features stories, thoughts, and stuff Bobby makes up, about radio. It is a fun place to visit…and listen. Easy to remember too, – on a computer, pad, or cell phone near you. Don’t miss it if you possibly can.

Us two radio guys, who met in Davenport, Iowa almost 50 years ago, both ended up in Tucson, friendship intact. Bobby and I get together frequently even though he lives way on the other side of this sprawling city. I listen to him on the radio almost every day; at least that’s what I tell him. We have often mused about how different it was back in the ’60s and ’70s when radio was so different, when turntables spun the records, and little paper dots on a piece of cardboard told us what records to play. Computers did not exist. Computers run a lot of radio stations today. But, at Bobby’s stations, both terrestrial and internet, computers are just a tool. The stations are run by Bobby’s love of radio. Computers work FOR Bobby, not the other way around.

3 Comments on “Friends ’til the Record Runs Out

  1. I remember listening to KSTT from about 1964 when my younger sister discovered the British Invasion. At the time we thought there was only one good radio station in the area. Anyway listening over time we heard the voices come and go. One day I noticed Bobby Rich was gone. At the time I didn’t wonder too much. Later I joined the Marines and was stationed at MCB 29 Palms. Once night I was turning my radio around while in the barracks. I heard a familiar voice. Yes it was Bobby at 940 in Los Angeles. Then after a while he disappeared again. About a year later (1974) I was transferred to MCB Camp Pendleton. A while I was turning my car radio I found Bobby again so I listened the station and him till I left and went back to Davenport. In 1984 I went back to Pendleton to help my youngest brother who was getting out. Watching TV one day I noticed a another former KSTT jock Clark Anthony who had a small radio hit locally before he left. There was Bobby Rich too. Along (!) with a former on air WOC TV female newsreader. It seem like everybody was moving to San Diego.

  2. My friendship with these two profoundly talented gentlemen goes back 48 years. They taught me to love radio and I’m still on the air at 66 and I always try to do it their way. Radio is central to my life and they are central to radio. And they really are gentlemen

  3. The best part of this touching tribute is that you’ll be able to read it at Bobby’s retirement. Or funeral. Whichever comes first.

    From what he tells me, Bobby feels the same about you Bill.

    Dr. Boogie

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